Location is buzz all over. In last one year lot of Location Based Services (LBS) companies rose up to the Mobile VAS scene.
Location Awareness Services Google entered this space by acquiring Dodgeball which is later introduced as Google Latitude. Loopt is also into this space and was found in 2005 with an initial Seed funding from Y-Combinator. Location Based Social Networking Latest offshoot from LBS is the concept of Location Based Social Networking. Competition is very intense with players like Foursquare, Gowalla, MyTown(Booyah), Brightkite, Yelp, SCVNGR in this space.
Adding to these new players, existing internet giants Yahoo, Google, Facebook vouching for their share in LB Social Networking. Yahoo failed acquiring Foursquare and had to satisfy with acquisition of a foursquare clone Koprol of Indonesia. Google is trying to revamp Latitude and also introduced Google Places. Facebook introduced Facebook Places as new feature which is yet to be rolled out in India.